Objective: Create a GSM for Crucible— a design competition company.
Info: In the past (2006-2009), this group ran design competitions (forms, websites, print and magazine designs, television adverts, etc.). Now it is 2015 and they’re opening their doors again. Next year they will expand to a market in San Francisco. Having this GSM will assure maintaining consistency across multiple offices in different parts of the country.
I have decided on a square booklet – 6.25in x 6.25in. because it is easy to hold, it is small enough to keep anywhere, but big enough for the purpose. I am starting with 12 pages and will expand as needed.
After looking at several GSMs I have also created a quick reference content guide:
logo on black, logo on white, logo color – monochromatic, logo color – variations, acceptable colors, variations, what not to do, Sizes (min. size) and clearance space
2. Color palette
3. Typography, Type studies – Example
4. Pattern (if any)
5. Iconography (if any)
6. Applications, Backgrounds (photo background), Stationary, Business cards
7. Summary and Contact
Here is my initial page layout and thinking process